Enhancing Customer Experience: A Holistic Brand Strategy in the Metaverse. Journal of Applied Business & Behavioral Sciences, [S. l.], v. 1, n. 1, p. 115–135, 2025. DOI: 10.63522/jabbs.101006. Disponível em: https://jabbs.credamopress.com/index.php/jabbs/article/view/18. Acesso em: 21 may. 2025.