LI, Jiajun. Leveraging Machine Learning for Customer Segmentation and Personalized Recommendation in Online Retail. Journal of Applied Business & Behavioral Sciences, [S. l.], v. 2, n. 1, p. 256–284, 2026. DOI: 10.63522/jabbs.201013. Disponível em: https://jabbs.credamopress.com/index.php/jabbs/article/view/77. Acesso em: 2 mar. 2026.