GAO, Jian; LUO, Chengyang; LI, Zhen. Beyond “Go Green”: Matching Message Framing to Consumers’ eco Knowledge to Boost Advertising Effectiveness through Rand Authenticity. Journal of Applied Business & Behavioral Sciences, [S. l.], v. 2, n. 1, p. 285–318, 2026. DOI: 10.63522/. Disponível em: https://jabbs.credamopress.com/index.php/jabbs/article/view/79. Acesso em: 21 may. 2026.