DU, Yuqi. From Hype to Habit: An Integrative Review of Augmented Reality in Consumer Research. Journal of Applied Business & Behavioral Sciences, [S. l.], v. 2, n. 1, 2026. DOI: 10.63522/jabbs.201016. Disponível em: https://jabbs.credamopress.com/index.php/jabbs/article/view/90. Acesso em: 2 jul. 2026.