Yao, Xi, and Wenjiao Ren. “Enhancing Customer Experience: A Holistic Brand Strategy in the Metaverse”. Journal of Applied Business & Behavioral Sciences 1, no. 1 (June 20, 2025): 118–139. Accessed July 16, 2025. https://jabbs.credamopress.com/index.php/jabbs/article/view/18.