Editorial Team

Founding Editors-in-Chief

• Professor Cheng Lu Wang
  University of New Haven, USA
  Email: CWang@newhaven.edu

Senior Editorial Advisory Board (Alphabetically Listed)

• Dr. John W. Cadogan
  Leicester University & Honorary Professor and Docent, Lappeenranta University of Technology - UK & Finland
  Editor-in-Chief, International Marketing Review
• Dr. Justin Paul
  Dean-School of Business Management & Provost, NMIMS University, India & Professor-University of Puerto Rico, San Juan, USA
  Editor-in-Chief, International Journal of Consumer Studies
• Dr. Ian Phau
  John Curtin Distinguished Professor, Curtin University, Australia
  Editor-in-Chief, Asia Pacific Journal of Marketing & Logistics
• Dr. Chatura Ranaweera
  Professor of Marketing; Wilfrid Laurier University, Canada
  Co-Editor in Chief, Journal of Service Theory and Practice
• Dr. Jan-Benedict E.M. Steenkamp
  C. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill, USA
  Editor in Chief, Journal of Marketing
• Dr. Cleopatra Veloutsou
  Professor of Brand Management, University of Glasgow, Scotland, UK
  Editor-in-Chief, Journal of Product & Brand Management

Regional/Area Editors (Alphabetically Listed)

• Dr. Mark Anthony Camilleri
  Professor in Strategic Management, University of Malta, Malta
  Email: mark.a.camilleri@um.edu.mt
  Region: Europe
  Discipline: Sustainable development, Strategic Management, Technology Adoption, Digital Transformation
• Dr. Henry F. L. Chung
  Professor in Marketing, School of Management & Marketing, Massey Business School, Massey University
  Email: h.chung@massey.ac.nz
  Region: Oceania (New Zealand)
  Discipline: International Business (International Standardization & Adaptation strategies, Networking and International Business, Digital Technology & Exporting/International Business)
• Dr. Yu Jia
  Associate Professor, Wuhan University
  Email: jiayu219@whu.edu.cn
  Region: East Asia
  Discipline: Communication (advertising, social media, human-AI interaction)
• Dr. Ying Jiang
  Associate Professor, Ontario Tech University, Canada
  Email: Ying.Jiang@ontariotechu.ca
  Region: North America
  Discipline: Marketing (consumer decision making, information processing, food decision making, services marketing, country of origin, new product adoption)
• Dr. Hongfei Liu
  Associate Professor in Marketing, University of Southampton, UK
  Email: Hongfei.Liu@soton.ac.uk
  Region: Europe
  Discipline: Marketing Communication (online reviews, social media, new technology)
• Dr. Juhi Gahlot Sarkar
  Associate Professor, Institute of Management Technology (IMT)-Ghaziabad, India
  Email: jgsarkar@imt.edu
  Region: South Asia
  Discipline: Marketing (consumer-brand relationships, experimentation, emerging markets)
• Dr. Xin Song
  Research Professor, Universidad Anáhuac México
  Email: xin.song@anahuac.mx
  Region: Latin America
  Discipline: Marketing (Luxury Marketing, Artificial Intelligence, Business Model -Innovation)
• Dr. Yajun Zhang
  Professor, Guizhou University of Finance and Economics
  Email: zhangyajun@mail.gufe.edu.cn
  Region: East Asia
  Discipline: Management (Human resource management, organizational behavior, leadership)
• Dr. Taiyang Zhao
  Associate Professor, Jilin University
  Email: taiyang5450@163.com
  Region: East Asia
  Discipline: Psychology (Social Psychology, Consumer Psychology, Consumer Behavior)
• Dr. Liying Zhou
  Associate Professor, Guizhou University of Finance and Economics
  Email: zhouly@mail.gufe.edu.cn
  Region: East Asia
  Discipline: Information Systems (Digital Transformation, Business Intelligence, Enterprise Information Management)
• Dr. Xi Yao
  Professor, Wuhan University
  Email: whu_yaoxi@163.com
  Region: East Asia
  Discipline: Communication (advertising, brand communication, cross-cultural communication)

Editorial Reviewer Board Member