Editorial Team
Founding Editors-in-Chief
Dr. Cheng Lu Wang
Professor of Marketing; University of New Haven, USA
Email: CWang@newhaven.edu
Senior Editorial Advisory Board (Alphabetically Listed)
Dr. John W. Cadogan
Leicester University & Honorary Professor and Docent, Lappeenranta University of Technology - UK & Finland
Editor-in-Chief, International Marketing Review
Dr. Justin Paul
Dean-School of Business Management & Provost, NMIMS University, India & Professor-University of Puerto Rico, San Juan, USA
Editor-in-Chief, International Journal of Consumer Studies
Dr. Ian Phau
John Curtin Distinguished Professor, Curtin University, Australia
Editor-in-Chief, Asia Pacific Journal of Marketing & Logistics
Dr. Chatura Ranaweera
Professor of Marketing; Wilfrid Laurier University, Canada
Co-Editor in Chief, Journal of Service Theory and Practice
Dr. Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill, USA
Editor in Chief, Journal of Marketing
Dr. Cleopatra Veloutsou
Professor of Brand Management, University of Glasgow, Scotland, UK
Editor-in-Chief, Journal of Product & Brand Management
Regional/Area Editors (Alphabetically Listed)
Dr. Mark Anthony Camilleri
Professor in Strategic Management, University of Malta, Malta
Email: mark.a.camilleri@um.edu.mt
Region: Europe
Discipline: Sustainable development, Strategic Management, Technology Adoption, Digital Transformation
Dr Julian Ming-Sung Cheng
Professor and Dean, College of Humanities and Management, National Penghu University, Taiwan
Email: mingsungcheng@yahoo.com
Region: East Asia
Discipline: Marketing Channels, Marketing Technology, Branding, Sustainability, Global Marketing
Dr. Henry F. L. Chung
Professor in Marketing, School of Management & Marketing, Massey Business School, Massey University
Email: h.chung@massey.ac.nz
Region: Oceania (New Zealand)
Discipline: International Business (International Standardization & Adaptation strategies, Networking and International Business, Digital Technology & Exporting/International Business)
Dr. Md. Monirul Islam
Professor, Department of Business Administration
Shahjalal University of Science & Technology, Bangladesh
E-mail: monir-ban@sust.edu
Region: South Asia
Discipline: Tourism, Consumer Behavior, and Sustainability
Dr. Yu Jia
Associate Professor, Wuhan University
Email: jiayu219@whu.edu.cn
Region: East Asia
Discipline: Communication (Advertising, Social Media, Human-AI Interaction)
Dr. Ying Jiang
Associate Professor, Ontario Tech University, Canada
Email: Ying.Jiang@ontariotechu.ca
Region: North America
Discipline: Marketing (Consumer Decision Making, Information Processing, Food Decision Making, Services Marketing, Country of Origin, New Product Adoption)
Dr. Antonio Ka-Wing Lau
Professor, School of Management, Kyung Hee University, South Korea
Email: antoniolau@khu.ac.kr; Antonio_lau2000@hotmail.com
Region: East Asia (South Korea)
Specialty: Operations and Innovation Management, Supply Chain Management, Sustainable Operations, Product Innovation
Dr. Zhen Li
Professor of Marketing Science, Kansai University, Japan
E-mail: lizh@kansai-u.ac.jp
Region: East Asia
Discipline: Digital Marketing, Neuromarketing, Marketing Modeling, Application of Data Science in Marketing, Applied Econometrics & Bayesian Statistics
Dr. David Liu
Associate Professor, College of Business and Law，RMIT University, Melbourne, Australia
Email: david.liu@rmit.edu.au
Region: Oceania (Australia)
Discipline: Digital Technology Innovation，International Business，Strategic Management
Dr. Hongfei Liu
Associate Professor in Marketing, University of Southampton, UK
Email: Hongfei.Liu@soton.ac.uk
Region: Europe
Discipline: Marketing Communication (Online Reviews, Social Media, New Technology)
Dr. James W. Peltier
Arno Kleimenhagen Professor of Sales and Marketing, University of Wisconsin–Whitewater, USA
Email: peltierj@uww.edu
Region: North America
Discipline: Digital/Interactive Marketing, Public Policy/Privacy/Consumer Wellness/Health Care, Sales/CRM
Dr. Juhi Gahlot Sarkar
Associate Professor, Institute of Management Technology (IMT)-Ghaziabad, India
Email: jgsarkar@imt.edu
Region: South Asia
Discipline: Marketing (Consumer-Brand Relationships, Experimentation, Emerging Markets)
Dr. Xin Song
Research Professor, Universidad Anáhuac México
Email: xin.song@anahuac.mx
Region: Latin America
Discipline: Marketing (Luxury Marketing, Artificial Intelligence, Business Model -Innovation)
Dr. Jinwei Wang
Professor, School of Tourism Sciences, Beijing International Studies University, China
E-mail: wangjw239@163.com
Region: East Asia
Discipline: Heritage Tourism, Tourism Economics, Rural Tourism, Anthropology in Tourism
Dr. Xi Yao
Professor, Wuhan University
Email: whu_yaoxi@163.com
Region: East Asia
Discipline: Communication (Advertising, Brand Communication, Cross-Cultural Communication)
Dr. Taiyang Zhao
Associate Professor, Jilin University
Email: taiyang5450@163.com
Region: East Asia
Discipline: Psychology (Social Psychology, Consumer Psychology, Consumer Behavior)
Dr. Yajun Zhang
Professor, Guizhou University of Finance and Economics
Email: zhangyajun@mail.gufe.edu.cn
Region: East Asia
Discipline: Management (Human Resource Management, Organizational Behavior, Leadership)
Dr. Liying Zhou
Associate Professor, Guizhou University of Finance and Economics
Email: zhouly@mail.gufe.edu.cn
Region: East Asia
Discipline: Information Systems (Digital Transformation, Business Intelligence, Enterprise Information Management)
Editorial Reviewer Board Member (Alphabetically Listed)
Dr. Arun Aggarwal
Assistant Professor, Chitkara University, India
Email: arunaggarwal.mba@gmail.com
Specialty: Human Resource, Organization Behavior & Development, Tourism Management, Education Research
Dr. Nan Chen
Associate Professor, Shanghai Lixin University of Accounting and Finance, China
Email: tstsssw@163.com
Specialty: Consumer Psychology and Behavior, Influencer Marketing, Cross-Border E-commerce Platform, Live Streaming E-commerce, Social Network Analysis
Dr. Nancy Guo
Associate Professor, College of Staten Island - City University of New York
Email: nancy.guo@csi.cuny.edu
Specialty: B2B Marketing, Supply Chain & Marketing Interface, Digital Marketing
Dr. Andy Hao
Professor of Marketing, University of Hartford, USA
Email: hao@hartford.edu
Specialty: International Marketing, Branding, E-Marketing, Marketing Strategy
Dr. Andreawan Honora
Lecturer in Marketing, University of Western Australia, Australia
Email: andreawan.honora@uwa.edu.au
Specialty: Digital Technology, Service Management, Consumer Psychology
Dr. Tarikul Islam
Lecturer in International Business, University of South Australia, Australia
Email: tarikul.islam@unisa.edu.au
Specialty: Global Value/Supply Chains, Sustainability, Governance of Cross-Border Interorganizational Relationships in Emerging Economies
Dr. Khaled Kesseba
Assistant Professor of Management, Regent's University, London UK
Email: KessebaK@regents.ac.uk
Specialty: Management & Organization, Philosophy of Management, Ethics
Dr. Yunmei Kuang
Assistant Professor of Marketing, Woodbury School of Business, Utah Valley University, USA
Email: yunmei.kuang@uvu.edu
Specialty: Sustainable Behavior and Green Marketing, Neuromarketing, AI in Marketing, Corporate Social Responsibility (CSR), Time Series Analysis, Hazard Models, Meta-Analysis, Multilevel Analysis, Automated Content Analysis, Moderation and Mediation Analysis, SEM
Dr. Xin Jean Lim
Senior Lecturer, School of Business and Economics, Universiti Putra Malaysia, Malaysia
Email: lim.xinjean@gmail.com; limxj@mail.sysu.edu.cn
Specialty: Consumer Behavior, Customer Relationship Management, Consumer Psychology
Dr. Limin Lin
Lecturer, Guilin University of Electronic Technology, China
Email: cllmin@hotmail.com
Specialty: Consumer Behavior, Sustainable Consumption, Human-computer Interaction
Dr. Sridhar Manohar
Assistant Professor, Chitkara University, India
Email: srimbamarketing@gmail.com
Specialty: Service Marketing, Innovation and Entrepreneurship, Mixed Methodology Approaches, Multivariate Data Analytics
Dr. Arjun J. Nair
Professor, St. Lawrence College, Canada
Email: nairjarjun@outlook.com
Specialty: Sustainability in Service Organizations, Core Competencies of Grassroots Entrepreneurs, Dynamic Coalescence in Service 4.0
Dr. Yingge Qu
Associate Professor, University of North Alabama, USA
Email: yqu2@una.edu
Specialty: Quantitative Modeling, Consumer Choice Models, Forward-Looking Dynamics
Dr. Christine Nya-Ling Tan
Senior Lecturer, Massey University
Email: n.l.tan@massey.ac.nz
Specialty: Knowledge Management, Information Systems, Technology/Operation Management; Technology Acceptance/Adoption; Supply Chain
Dr. Banggang Wu
Professor, Southwestern University of Finance and Economics, China
Email: wubg@swufe.edu.cn
Specialty: Marketing Models, Causal Inference, Social Inference
Dr. Yuepei Xu
Lecturer, Shanghai Polytechnic University, China
Email: psy_xyp98@outlook.com
Specialty: Judgement and Behavioral Decision-making, Applied Psychology, Applied Statistics, Nudging in Public Health
Dr. Mogan Yang
Associate Professor, The Hang Seng University of Hong Kong, Hong Kong
Email: morganyang@hsu.edu.hk
Specialty: Services Marketing, Interactive Marketing, Sustainable Business Strategy
Dr. Dorothy Yen
Professor, Brunel University of London, UK
Email: Dorothy.yen@brunel.ac.uk
Specialty: Cross-cultural Communications, Social Inclusion, Relationship Marketing
Dr. Chin-Ching Yin
Assistant Professor, National Taipei University of Technology, Taiwan
Email: yinchinching@ntut.edu.tw
Specialty: High-Tech Marketing, Digital Marketing, Interactive Marketing
Dr. Kevin Zeng
Assistant Professor, The Hang Seng University of Hong Kong
Email: kevinzeng@hsu.edu.hk
Specialty: Consumer Psychology, Interactive Marketing, Sustainable Business Strategy
Dr. Junjie Zhang
Associate Professor, School of Psychology, Northwest Normal University, China
Email: zhangjunjie@nwnu.edu.cn
Specialty: Psychology, Adolescent Mental Health, Digital Addiction, Risk-Taking Behaviors
Dr. Ruonan Zhang
Assistant Professor of Communication and Public Relations, Rollins College, USA
Email: rzhang@rollins.edu
Specialty: Social Media Analytics, Strategic Communication, Influencer Advertising
(Global searching is currently underway for editorial reviewer board members from varieties of academic disciplines. For self-nomination, please contact the Editor-in-Chief with brief CV)
