About the Journal
The Journal of Applied Business & Behavioral Sciences (JABBS) (ISSN: 3067-9532) is a gold open access journal dedicated to fostering the application of theories and technologies across multiple disciplines to address contemporary issues in business, society, and human behavior. By bridging the gap between academic rigor and real-world relevance, JABBS encourages collaborative efforts between scholars and practitioners to generate impactful and innovative solutions. As a biannual publication, JABBS releases two issues per year, ensuring timely dissemination of cutting-edge research and insights.
As an interdisciplinary, double-blind peer-reviewed journal, JABBS welcomes submissions that advance theoretical and practical knowledge in a wide range of fields. These include, but are not limited to, marketing, management, information science, business strategies, tourism and hospitality management, business ethics and legal studies, information technology, international business and cross-cultural research, business intelligence and planning, psychology, sociology, and other social sciences. The journal is committed to publishing high-quality research that demonstrates compelling contributions to both theory and practice, with an emphasis on the broader implications for business, policy, and society.
All articles published in the Journal of Applied Business & Behavioral Sciences can be freely accessed from the journal's website. JABBS is an open-access journal. To sustain this model and maintain high publishing standards, an Article Processing Charge (APC) is applied to manuscripts accepted for publication after peer review. The APC for JABBS is set at USD 2,000. However, JABBS offers various discounts and waivers. For more details, please refer to Article Processing Charges (APC) Information. There are no charges for rejected articles, no submission fees, and no additional charges based on article length, figures, or supplementary data. Certain article types (e.g., Editorials, Corrections, Addendums, Retractions, Comments) are published free of charge.
Founding Editors-in-Chief
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Professor Cheng Lu Wang
University of New Haven, USA
Email: CWang@newhaven.edu
Senior Editorial Advisory Board (Alphabetically Listed)
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Dr. John W. Cadogan
Leicester University & Honorary Professor and Docent, Lappeenranta University of Technology - UK & Finland
Editor-in-Chief, International Marketing Review -
Dr. Justin Paul
Dean-School of Business Management & Provost, NMIMS University, India & Professor-University of Puerto Rico, San Juan, USA
Editor-in-Chief, International Journal of Consumer Studies -
Dr. Ian Phau
John Curtin Distinguished Professor, Curtin University, Australia
Editor-in-Chief, Asia Pacific Journal of Marketing & Logistics -
Dr. Chatura Ranaweera
Professor of Marketing; Wilfrid Laurier University, Canada
Co-Editor in Chief, Journal of Service Theory and Practice -
Dr. Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill, USA
Editor in Chief, Journal of Marketing -
Dr. Cleopatra Veloutsou
Professor of Brand Management, University of Glasgow, Scotland, UK
Editor-in-Chief, Journal of Product & Brand Management
Regional/Area Editors (Alphabetically Listed)
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Dr. Mark Anthony Camilleri
Professor in Strategic Management, University of Malta, Malta
Email: mark.a.camilleri@um.edu.mt
Region: Europe
Discipline: Sustainable development, Strategic Management, Technology Adoption, Digital Transformation -
Dr. Henry F. L. Chung
Professor in Marketing, School of Management & Marketing, Massey Business School, Massey University
Email: h.chung@massey.ac.nz
Region: Oceania (New Zealand)
Discipline: International Business (International Standardization & Adaptation strategies, Networking and International Business, Digital Technology & Exporting/International Business) -
Dr. Yu Jia
Associate Professor, Wuhan University
Email: jiayu219@whu.edu.cn
Region: East Asia
Discipline: Communication (advertising, social media, human-AI interaction) -
Dr. Ying Jiang
Associate Professor, Ontario Tech University, Canada
Email: Ying.Jiang@ontariotechu.ca
Region: North America
Discipline: Marketing (consumer decision making, information processing, food decision making, services marketing, country of origin, new product adoption) -
Dr. Hongfei Liu
Associate Professor in Marketing, University of Southampton, UK
Email: Hongfei.Liu@soton.ac.uk
Region: Europe
Discipline: Marketing Communication (online reviews, social media, new technology) -
Dr. Juhi Gahlot Sarkar
Associate Professor, Institute of Management Technology (IMT)-Ghaziabad, India
Email: jgsarkar@imt.edu
Region: South Asia
Discipline: Marketing (consumer-brand relationships, experimentation, emerging markets) -
Dr. Xin Song
Research Professor, Universidad Anáhuac México
Email: xin.song@anahuac.mx
Region: Latin America
Discipline: Marketing (Luxury Marketing, Artificial Intelligence, Business Model -Innovation) -
Dr. Yajun Zhang
Professor, Guizhou University of Finance and Economics
Email: zhangyajun@mail.gufe.edu.cn
Region: East Asia
Discipline: Management (Human resource management, organizational behavior, leadership) -
Dr. Taiyang Zhao
Associate Professor, Jilin University
Email: taiyang5450@163.com
Region: East Asia
Discipline: Psychology (Social Psychology, Consumer Psychology, Consumer Behavior) -
Dr. Liying Zhou
Associate Professor, Guizhou University of Finance and Economics
Email: zhouly@mail.gufe.edu.cn
Region: East Asia
Discipline: Information Systems (Digital Transformation, Business Intelligence, Enterprise Information Management) -
Dr. Xi Yao
Professor, Wuhan University
Email: whu_yaoxi@163.com
Region: East Asia
Discipline: Communication (advertising, brand communication, cross-cultural communication)
Editorial Reviewer Board Member
Current Issue
Page: 1-135
ISSN: 3067-9532
