Vol. 2 No. 1 (2026): Articles

Articles

• Leveraging Machine Learning for Customer Segmentation and Personalized Recommendation in Online Retail

  Jiajun Li (Author)

  256-284

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  DOI: https://doi.org/10.63522/jabbs.201013

• Beyond “Go Green”: Matching Message Framing to Consumers’ eco Knowledge to Boost Advertising Effectiveness through Rand Authenticity

  Jian Gao, Chengyang Luo, Zhen Li (Author)

  285-317

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  DOI: https://doi.org/10.63522/jabbs.201014