About the Journal

The  Journal of Applied Business & Behavioral Sciences (JABBS) (ISSN: 3067-9532) is a gold open access journal dedicated to fostering the application of theories and technologies across multiple disciplines to address contemporary issues in business, society, and human behavior. By bridging the gap between academic rigor and real-world relevance, JABBS encourages collaborative efforts between scholars and practitioners to generate impactful and innovative solutions. As a biannual publication, JABBS releases two issues per year, ensuring timely dissemination of cutting-edge research and insights.

As an interdisciplinary, double-blind peer-reviewed journal, JABBS welcomes submissions that advance theoretical and practical knowledge in a wide range of fields. These include, but are not limited to, marketing, management, information science, business strategies, tourism and hospitality management, business ethics and legal studies, information technology, international business and cross-cultural research, business intelligence and planning, psychology, sociology, and other social sciences. The journal is committed to publishing high-quality research that demonstrates compelling contributions to both theory and practice, with an emphasis on the broader implications for business, policy, and society.